Clean Supply
Audit and Growth Strategy
Clean Supply — an e-commerce store specializing in cleaning products.
Clean Supply is an established Australian online retailer with over 20 years of market presence. Despite strong domain age and existing Google trust, the website has been losing traffic and no longer meets modern SEO, UX, and e-commerce standards. The goal of LAMA WEB was to conduct a full audit and define strategic growth points for rebuilding performance and restoring scalable online sales.
The goal
- Analyze traffic decline and SEO limitations.
- Identify UX and trust barriers affecting conversions.
- Define a scalable redevelopment strategy for the store.
- Strengthen SEO structure for broader keyword reach.
- Prepare the platform for long-term sales growth.
Key Elements of Audit and Growth Strategy
The audit showed that most traffic comes from branded and low-volume product queries, meaning the site has baseline visibility but fails to capture wider commercial search demand. Its outdated design and weak backlink profile reduce competitiveness in search rankings.
Several UX issues directly affect trust and conversion: outdated visual appearance, missing clickable phone/address links on mobile, and absence of “About Us” and “Contact” pages. These gaps weaken credibility and lower sales potential.
A redevelopment strategy was proposed: creating a modern e-commerce platform on WordPress/WooCommerce or Laravel, preserving SEO value through correct redirects, improving site structure, optimizing metadata, expanding keyword coverage, and launching Google Ads plus Meta Ads support.
Result
The audit created a clear roadmap for transforming Clean Supply into a modern, competitive e-commerce platform.
The business received a structured strategy for redesign, SEO recovery, and traffic growth.
The future platform will support stronger rankings, higher trust, and stable sales expansion.