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As a performance marketing agency, we combine Google Ads, Meta, and LinkedIn campaigns with SEO and clean CRM tracking.
Site Promotion
(search) advertising in Google
(Meta Ads, LinkedIn Ads)
Competitive price per lead
End-to-end analytics of lead generation
Flexible combination of lead-gen techniques
Detailed analytics of costs and effectiveness
We combine Google Ads, Meta Ads, LinkedIn Ads, and SEO so that channels reinforce each other rather than competing for the same budget – tailored to your target audience and sales cycle.
Server-side tracking and clean attribution demonstrate which channel truly drives inquiries. We configure GA4 and Consent Mode to keep data actionable even with cookie opt-outs.
Not every inquiry carries the same value. We score inbound leads against quality criteria and hand over contacts to sales that have a high likelihood of converting into paying clients.
Leads feed directly into your CRM with source, campaign, and keyword data attached. This lets you see which ad generates real revenue, not just which one racked up the most clicks.
A campaign is only as effective as the page behind it. We audit load speed, forms, and user flow across your landing pages and optimize them before allocating budget to paid ads.
Step 1
We analyse your competitors, your website, your audience, and the product or service you provide
Step 2
We determine assumptions about where from attract customers, what tools to use, and how to track results
Step 3
We develop offers, visuals, and texts that motivate people to leave a request or make a call
Step 4
Before launching an ad, we check the customer’s path on the website or landing page and optimise it if necessary
Step 5
We launch various advertising options on Meta Ads, Google Ads, and LinkedIn Ads and get our first leads
Step 6
We reduce the cost per lead, strengthen the best advertising campaigns, and scale the results
Amount of advertising campaigns
Audits & analytics
Number of lead-generation techniques
Sales funnel complexity
Complexity to define and evaluate target audiences
As a performance marketing agency, we connect Google Ads, Meta Ads, LinkedIn Ads, and SEO into a single system designed to deliver qualified inquiries rather than just vanity clicks.
Every campaign is steered by clear, measurable metrics: what matters to us are not impressions, but real business inquiries, booking rates, and the cost per acquired qualified contact.
If you are already running individual ads but lack clarity on which ones genuinely drive real inquiries, a cross-channel performance marketing approach delivers significantly more visibility than managing isolated channels in silos.
We set up server-side tracking, GA4, and Consent Mode so you can see which campaign triggered an inquiry even when cookies are declined – rather than just tracking which ad had the highest click count.
Every inquiry is qualified and routed to your CRM with source, campaign, and keyword data attached. Your sales team can immediately prioritize high-value leads, while you see which channel drives down your cost per opportunity.
Google Ads is ideal for capturing high-intent search queries where potential buyers are actively looking for solutions to their challenges and are close to a purchase decision.
If standard search campaigns are not enough and you need a more strategic approach, we recommend our specialized Google Ads management, focusing entirely on paid search, ongoing bid adjustments, and systematic ad copy testing.
Meta Ads and LinkedIn Ads reach decision-makers early in the journey before a specific search query is ever typed, making them indispensable for top-of-funnel engagement.
To scale these channels further, we provide dedicated management for Meta and LinkedIn campaigns to refine audience targeting, creative development, and strategic placements.
Organic search visibility simultaneously builds a solid foundation that generates consistent inbound leads independently of your ad spend, driving down customer acquisition costs over time.
If long-term organic growth is your priority, explore our dedicated search engine optimization for B2B websites, aligned with your lead generation goals and tightly integrated with paid ads and landing pages.
A lead qualifies only when it matches your target persona, exhibits concrete interest in your solution, and comes from an accurately tracked channel.
We define these qualification criteria together before launching campaigns so marketing and sales share the exact same definition of success from day one.
First, we analyze your market, competitors, and current traffic to understand where inquiries originate and identify untapped opportunities.
Next, we build tailored offers, ad creatives, and landing pages that directly answer your target audience’s core questions instead of relying on generic marketing copy.
Before going live, we optimize the user journey across the destination page, as even the best ad campaign loses valuable leads to a landing page with poor conversion flow.
If your current landing page needs technical or content improvements, our WordPress landing page development ensures it is fully optimized before allocating paid ad spend.
Post-launch, we evaluate initial performance data, reduce cost per lead, and scale the campaigns that demonstrably produce high-converting leads.
Our approach is built for companies looking to establish a steady, predictable pipeline of qualified leads with complete transparency into which marketing efforts generate actual revenue.
To learn more about our agency approach and our full range of website, branding, and marketing services, visit the Lama Web homepage for an overview of how we kick off every new client project.
Our team develops a customized performance marketing strategy for every project, consistently focusing each campaign on measurable, high-value customer interactions.
