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We design, launch, and optimize Google Ads campaigns across Search, Display, and Google Shopping. Clear cost control, ongoing conversion tracking, and campaign optimization focused on qualified inquiries rather than mere clicks.
Predictable and quick results
A/B-testing, optimisation, scaling
Ad budget control
Detailed analysis of cost efficiency
Text ads for search queries with high purchasing intent. We select targeted keywords, exclude irrelevant terms, and craft ad copy aligned with user search intent.
Product listing ads directly in Google Search and Shopping tabs. We optimize your product feed, structure campaigns by margin, and manage bids based on profitability.
Automated multi-channel campaigns spanning Search, Shopping, Display, YouTube, and Gmail. We provide the right creative assets and audience signals so the algorithm connects with your ideal customers early.
Image and video ads across partner websites and YouTube to build brand awareness and reach. We define audiences by interest and topic, utilizing frequency capping to minimize ad spend waste.
Targeted ads for visitors who have previously interacted with your brand. We build audience segments based on behavior and deliver tailored ads along the customer journey.
Accurate measurement of inquiries, purchases, and calls as the foundation of all optimization. We implement privacy-compliant tracking, including Consent Mode and full integration with GA4.
STEP 1
We study the target audience and the product to be advertised
STEP 2
We collect key queries that people will use to search for your products or services on Google
STEP 3
We write clear, attractive and relevant texts that accurately match user queries
STEP 4
We set up an advertising account, add extensions and connect analytics (GA-4)
STEP 5
We test advertising campaigns, optimise them and check that everything is working correctly
STEP 6
We analyse data, adjust rates, ads, and keywords to get maximum results for a minimum budget
Variety of keywords
Number of ad campaigns
Types of campaigns
Remarketing
Audits and analytics
As a dedicated Google Ads agency, we combine data-driven campaign strategies with robust tracking so every click becomes a real opportunity for an inquiry. Competition across the search network continues to intensify — reaching prospects with the right ad at the decisive moment secures the inquiry before competitors can react.
We manage the entire journey from initial keyword research to continuous campaign optimization. This includes:
A higher Quality Score lowers click costs and enhances ad positioning because Google rewards high relevance between search queries, ad creative, and destination pages. That is why we optimize ad copy, ad assets, and landing pages collaboratively rather than viewing them in silos.
Ongoing Google Ads management proves its worth as soon as campaigns expand beyond basic initial setup, requiring frequent adjustments to seasonality, competitive movements, and budget allocation. This is particularly valuable for:
Without clean conversion tracking for Google Ads, it is impossible to evaluate advertising spend effectively. We deploy tracking through GA4, integrate compliant Consent Mode setups, and ensure that inquiries, online sales, and phone calls are reliably attributed.
As an experienced search engine advertising team, we blend data-driven analytics with hands-on campaign execution. Our responsibilities include:
Targeted Google Ads deployment expands your reach across Google Search and partner networks — precisely controlled and at economically viable click rates. As your dedicated SEA agency, we deliver:
Whether starting from scratch or taking over existing Google Ads campaigns: we first conduct a comprehensive audit of account structure, historical data, keyword architecture, and past performance before recommending what to maintain, restructure, or rebuild. Your Google Ads account always remains 100% your property.
An ad is only as effective as the page it drives traffic to: loading speed and page structure directly impact every single inquiry. We recommend developing high-converting landing pages tailored precisely to the ad message to guide visitors smoothly toward conversion instead of losing them.
Google Ads delivers maximum impact when embedded within a cross-channel marketing strategy with unified objectives. To manage this effectively, you can leverage our cross-channel performance marketing management, which coordinates budgets across platforms and consolidates all reporting into a single dashboard.
How Google Ads integrates into your broader marketing approach depends on your unique goals and established channels. You can review the complete service portfolio of Lama Web on our homepage at any time to explore additional areas of collaboration.
Our agency offers far more than running Google Ads campaigns. Depending on your business goals, organic search visibility, brand positioning, and additional digital channels can be integrated seamlessly — we are happy to recommend ideal complementary services from our portfolio.
Professional configuration and steering of your Google Ads campaigns is the key to capturing high-intent prospects at the precise moment of their purchasing decision. As your dedicated Google Ads agency partner, we deliver more than just ad creation: strategic account management, immaculate tracking, and continuous optimization from a single source.
